The Business of Being Funny: How Dan Nainan Built a Comedy Brand
The business of being funny is a brand, owned or controlled by a comedian and using that brand as the basis for generating revenue for the business through a variety of monetization streams. The entertainment business is focused on the short-term; a comedy brand focuses on a long-term view and how to develop the brand, the equity in the brand and the business over time says Dan Nainan Comedian New York . Business owners who build their businesses as a brand—whether they consciously set out to do so or, as is often the case, recognize later that that is what they have done—tend to have more sustainable brands, manage reputations better, and are able to enter into longer-lasting partnerships than businesses that are focused solely on immediate financial results. Consumer branding, originating with the product itself, is now focusing more and more attention on the companies behind the products, transferring the familiar techniques of product brand management to the management of co...